Evaluation of a Business Code of Ethics Research Paper

Evaluation of a Business Code of Ethics - Research Paper Example The code of conduct is a document that has been framed for the well-organized and effective performance of the overall performance of the company. Code of ethics used by the PetSmart helps to improve the problem solving ability of the company. The Board of Directors has authorized the Management Team under stewardship of the Managing Director to direct the norms regulating the Code of Conduct, Ethics of the responsibilities allotted to the various departmental heads of the PetSmart. About the company: The company PetSmart, Inc. was established in the year of 1987 in Phoenix, Arizona. It is the one of the biggest specialty retailers of services and solution for the lifetime requirements of pets. The company PetSmart has in excess of 1,172 pet stores in the Puerto Rico, U S A and Canada and in excess of 172 in-store Pets Hotels dog, Doggie Day Camps and cat boarding services. And also PetSmart is the one of the leading online supplier of pet materials and various information’s r egarding the pet care. Company also offers a wide variety of competitively priced foodstuff for pet and pet provisions, and provides various pet adoption services and pet training. Mission statement: The mission statement of the PetSmart is to develop the quality of existence for every companion animals by generating and supporting agendas that save the existences of homeless pets and encourage healthy relations among pets and people. Ethical system used by the organization: Organization used various type of ethical system to improve the overall productivity and problem solving ability of the company. Ends-driven, relativistic, entitlement and duty-driven (legal or religious) ethics are the some of the widely used ethical system. Code of ethics used by the PetSmart is legal code of ethics. Every Associate should read, be aware of and employ the Code of Ethics of the PetSmart and company Conduct and connected policies. Every Associate has also the duty to identify and keep away from or prevent conditions that may cause possible breaches of the Code. In this case, the Code of ethics would be to treat all members of the work force equally without any kind of discrimination on the basis of age, gender, sexual preferences or disabilities. Besides, the Code of Ethics require to consider that there necessitate be no discrimination, or bias in favour of any gender in terms of work allocation, or its execution. Besides, there is need to identify, instil and enforce a code of work practices, which would lay down minimum standards for potential workers. It is essential that every the new workers read and follow the Written Manual of Code of Conduct and ethics of this business which has been provided to them upon accepting appointment in this company. The existing members of the work force would also be provided with copies of written manual which sets forth their ethical and moral interfacing with this organization. Consequences for Breach of Code: All members of the com pany have been provided with a written copy of the revised Code of Conduct/Ethics. Any deviation shall be strictly dealt by way of in commensuration with exiting laws and the company’s own policies and procedures regulating its Code of Conduct. How the code of ethics is used by the company: The pet smart is used legal code of eth

Company Profile For Shine Communications Business Essay

Company Profile For Shine Communications Business Essay The assignment mainly focuses on understanding the nature of small business with the variety of business and management concepts. In this assignment target on performance evaluation of small business, applying changes to improve business performance, assess business objectives and plans , introducing new business plans. Scenario 1 Company profile for Shine Communications Among almost all the marketing communication agencies Shine Communications is ranked as one of the best small company in UK. Shine Communications was founded in 1997 as an agency for public relations and marketing communication and the company runs on four basic values: Smart, Fresh, Connected, Committed. Shine Communications awarded as the best small business / company at Sunday Times Best Small Companies To Work For 2012 and also the CEO Rachel Bell was recognized as the best leader. The company is changing day by day with the latest requirements. Shine organize many campaigns under different ways but the major way of delivering is social media activities. Team strength of the company is highly counted in scale of small business. Shine Communications is running with a team around fifty heads and they are able to work with most strong brands around the world. SWOT analysis for Shine Communications Strengths Market position Shine Communications is the most sought after personal relations agency over five years in UK. Working Partners Shine Communications has strong working capacity with strong brands across the world as BARCARDI , ebay, paramount , Intercontinental hotel group etc. it is a huge advantage for Shine Communications to have such large dealers in their business. That cause to build a magical reputation to the company name. Diversification Shine Communications is well diversified across their pattern of delivering campaigns. Shine 1 is the place where all the campaigns are built on with strategies , valuable ideas and PR related materials via marketing mix. Shine 1 also focus on delivering solutions for brand Management. Shine Studio capable enough to deliver high quality collateral design , production of videos, photography to client. Shine Live is currently engaged in for develop events , direct marketing , sampling , guerrilla marketing. Shine creations are mostly backed by social media. This way of interacting is highly demanded. When comes to Shine Social Media it based on five C s ; content, channel, community , carrots and connection. The diversifying factor within the business is attain higher strength to the company. Research and Development For the development and sustaining in the industry each and every business need RD. Shines Communications particularly does not has a department to carry out such procedures. But they always alert on latest trends and fashions in market , culture and society. In that way they are able to keep their campaigns refreshing. That ability of being alert add more and more values to the business. Weakness Revenue Concentration When compare to the same scale business the expected revenue is not much satisfied that is about  £35000 (36%). it is not enough revenue because the company operates under different categories. Count of heads Shine Communications work with a team of less number about 56. All the functions carried out by them in a tight schedule. In one side it adds weak point to the company . Opportunities Client Base The company has the ability of building strong client base due to the versatility behavior of the company. At present they are also working with iconic brands in the market under different categories. As the company get to know day by day ,with their achievements and awards it will lead to marketing efficiency in the industry. Threats Shine Communications has to face competition posed by other local small firms with the special client base they have from surrounded areas. And also the competition from large scale PR firms that serves nationwide. Analysis of the business performance Performance of a company depends on different factors. To evaluate performance of a company comparatively Porters five forces model gives a large cover up. The task facing managers is to analyze competitive forces in an industrys environment in order to identify the opportunities and threats confronting a company. Michael E.Porter of the Harvard school of business administration has developed a framework that helps managers in this analysis.(Morden ,2007) According to the Porter establishment of many companies pose a threat. Industry of PR is fully filled with thousands of companies , so the buyers can easily move on to other company. As PR is not much capital oriented industry so entry is much easier compare to another industry. so there is high threat of new entrance. Bargaining power of customers is the power customers have to stress up companies in a particular industry. In PR applying this factor is not identical. Some firms highly depend on customers while others neglect that so the bargaining power can be ranked as moderate factor. PR is a industry build with knowledge. It is very hard to find good PR people so they can demand more. There is competitive rivalry among companies in the PR industry because loosing a one customer may cause to lose ten. Value chain analysis contains interlinked activities that finally targeted to achieve customer needs and requirements. In each stage it adds value to the final product. In the industry of PR it targets to grant customer satisfied final product. Activity of the value chain consists which are related to sales, marketing, promotional. As a small business in PR industry it needs to pay attention on that activity. Elements of service represent activities related to after service, assisting, handling complains. As a company in PR industry it is highly connected with those element. Scenario 2 How to overcome weaknesses As pointed out in SWOT analysis there are few weaknesses identified. The less revenue compared to other companies in PR industry is an issue related with the company. To overcome this problem company needs to focus on generating more and more profits. For that they need to target as well as high budget and low budget campaigns. Because sometimes profit margin of low budget is higher than profit margin of high budget. And also they must carry out promotional campaign emphasizing their awards in order to attract more and more valuable customers Strength of a working team is not always depends on count of heads. But in Shine Communications there are only 56 employees in the company. Because they are in PR industry they always have to deal with people who need everything perfectly done. As the few number of work force they have a very busy and tight work plan so sometimes they have to face problem of flexibility when dealing with customers. So it is better to hire well selected employees to overcome being inflexible amidst customers. How to maintain and strengthen existing performance Shine Communications operates with core values inside the business that helps to run business functions smoothly. That leads them towards more achievements. In order to maintain performance they need to refresh their ideas continuously. Customers expect different type of outcomes from the company. Identifying new trends in cultures, market and society is important because customers preferences change with those trends and factors. In this type of business it is needed to build great team spirit and relationship. To strengthen up existing performance in a company team playing plays vital role. Shine Communications already having good team spirit and that should be keeping up and strong to maintain performance. Shine Communications reach their customers in different ways and they value their customers. It is better to tie up a knot between customers in a small scale business because one customer means lots. To attain more performance it is required to value people indeed. Performance of a company rather depends on capabilities of the employees of the company. So in order to acquire high performance it is needed to improve performance of individuals. For that employees should be trained, push to gain new knowledge, encourage to learn. Those will definitely leads to improve performance of the company. New area which the business could be expanded It is a way of performing well by entering to a new field of business. As a company in the field of PR the Shine Communications can expand their business operations in to different fields. As per the behavior of the business and the way they conduct their business activities most lead to the sector of marketing research. Marketing research is the function which links the consumers, customers , public and the market through information. Information used to identify define marketing opportunities and problems , generate refines and evaluate marketing action and activities monitored marketing performances and improve understanding of marketing as a process(Macolam,2007). Shine Communications already in the position of understanding behavior of customers and they are deeply study the changes in market as well as every aspect of the society in order to carry out their campaigns. So shine communications has a passion for researching. In a marketing research it is important to measure what we done. Validity refers to the extant to which we captured data and are we measuring what we intended to measure(Naresh,2006) . Shine Communications measure the output of their effort that they achieved the required target. So by using those techniques they will be able to measure the impact and benefits of conducted marketing research to a particular company. Scenario 3 Identify and assess the existing business objectives and plans Objectives of a business define where the business wants to go in future and what we want achieve in a given period of time(Baker, 2008). Shine communications are in a plan of getting more and more closer to their customers in order to deliver standard service to them. As per the Truban(2002) the customer is the person receiving the outcome of the campaign in fact we must look at the deepest level of specific satisfaction. So according to that shine has a plan to customize their distribution channels suit to the present day demand. They are planning to use LIS Shine the mailing list and other social web sites to make aware and advertise what is happening , new posts , new applications for those who are interest. According to the Rothwell(2004) the main objective of staff training and development are to improve the quality of employee for achieve different tasks. Shine is not in strength of allocating time for series of training and development. But they are having a plan to develop s kills of their employees by using twitter and LinkedIn. In that method they are having objective to allow their members to share skills and experience with others over the social media. Revise the existing business plans of the organisation and suggest new business plans As per the Pinson(2004) business plan is extremely important for the success of business and it is main purpose is to give a picture of the future business. Business plan is very much important to have a integrated vision about the company , mutual understanding among the team , recruiting, determine financial requirements and many more things. Shine Communications should focus on raising their profit margin for that they need to develop business plans in order to achieve that task. Also the company must concentrate on recruiting procedure. To build up strengthen high spirit team they must have a good plan for manage human resource. According to the new business era suggested Shine Communications is needed to develop new business plans and objectives in order to capture the market. Business plan is not a fixed written document that cannot be amended according to the changes within the company (Carig,2009). So as the suggested new business field of marketing research they are expected to develop new aims and objectives to the company s business plan. First company needs to develop a methodology to conduct the researches. That means they should experiment on different ways to gather information and measure the result. The best result methodology can be selected. Then the company needs to hire capable human resource to carry out field work as well as indoor work. Then they must develop a business plan to promote new business area to existing customers , new customers and outsiders by social media. à Ã¢â‚¬  Ãƒ Ã¢â‚¬  Ãƒ Ã¢â‚¬   Prepare an action plans to implement the suggested changes According to the ideas of Bozeman and Straussman(2003) action planning guide to day today activities in a small scale company. It should be a strategically build up framework that must significantly impact on the business activities. It is important to plan operationally and strategically when a company move to a new business , product or service. As per the ideas of Homburg , Kuester , Krohmer(2009) when preparing a action plan first required to develop statement of what must be achieved. In there it is needed to specify the types of the outputs and results that should come out. Then it is needed to spell out the steps that need to follow in order to achieve the objectives and how it is going to take place. Each and every step of the action plan should be carried out carefully by delegating the responsibilities and power. To determine the best methodology first need to collect information from direct contacts already they have with the company. Then focus on small and medium scale g roups to collect information. Then use shines social media activities in order to gather activities. After collecting enough information it should be processed to select the best methodology. For the selecting appropriate methodology company has to follow above specified steps accordingly by the existing staff in a given timeframe. But for the future tasks the existing staff not be sufficient enough and they are not technically and skillfully ready to carry out the tasks. So the next action should be recruiting research capable human resource to the company. Then they will be able to carry out the next level tasks efficiently and effectively to meet customer requirements Scenario 4 Outline the changes of the organization with the new revised plans The rapid change affects the organization development as well as the organizational environment. The transformation of the organization can be a competitive advantage while it may cause to collapse the entire organization structure (Hudson , 2001). Organizational structure As per the idea of Robbins(2007) structure of organsation reflects the meaning of framework organized on the group who are connected under one roof. It shows the way they are working , power delegation , responsibilities , leadership and how the decisions flow. According to the new plans the organsational structure is liable to change. Because of the new recruitment procedures and new business field new posts are generating , new leaders are emerging . so the existing structure of the organization has to change according to new business plans. Business policies According to the Smith and Fingar(2003) business policy provides guidance to predetermine aims and targets of the company to cover up aspects of structural , functional manner. With the establishment of new business field in a existing company it cause to do changes in the existing business policies. Impact that the proposed changes on business and personnel Small scale enterprises rarely believe in policy changes and business changes. They mostly do changes with the intension of creating better work place and work environment (Obien 2011). In the Shine Communications the changes going to made may occur different impact on both business and personal. By proposed changes the business will get new dimension towards the success. The business will be more profit oriented in a budgeted framework and have to focus on both iconic brands and locally distributed brands. Shines policy changes may lead business to more and more customers locally and nationally. Until new policies and practices become familiar and established organizational performance can be affected according to the changes made. Performance may grow up while employees are confident enough to suit with the new business procedures (Smith and Fingar 2003) With the new business aspect employees should be able to work in each and every department without any hesitation. For that the existing staff need to study the new business area and its operations thoroughly. Because being a small scale company no one can limit only tone field of activities. They are expected to get on the job training by sharing experience among one another. Managers are to use the listening and questioning methodology that transfer employees to correct frame work that leads to target organization objectives in a team spirit (Conaty and Charan ,2011 ). To build up team spirit within the organization there should be a bond between new and existing staff. For that it is required to plan and develop campaigns which allows to join together and share skills and experiences. That changes help to develop employees personally and finally it leads to whole performance of the company. How the changes on business going to manage and measure the performance As per the ideas driven by Pinson(2004) significant changes within a business may cause to change management , production , policy negatively. When applying changes to existing business it is needed to systematically minimize negative effects on the business functions, employees and management. Specially there can be competition among new and existing employees because of the level of skills and experience. A smart competition can be admired but if it is growing up to rivalry it should be attended. Employees with different abilities must be appreciated while giving others a chance to improve their skills. The term diversification is connected with changes of a business function , market , product line . Diversification can bring business towards while much diversification pulling business backward. By adding more business fields to the existing business it may cause complex situation because of too many business functions and activities. But by concentrating on each and every functio n clearly and particularly identifying specific factors the negative impact on business can be reduced. As per the Malhotra(2006) performance of a new plan should measure and report in detail in order to significantly identify. Performane by daily basis Tasks of new plan Task1 Task2 Task3 Task4 Task5 Task6 1 2 3 Total value 4 High performance 3- Average Performance 2-Poor Performance 1-Not performing Conclusion The business environment of small scale business is rather different to large scale business environment. Business functions of a small business is not much complex to understand and also it is easy to measure the performance. The selected company has activated business plans and it can be advanced by applying minor changes. Though it is an small company changes in business policies , business functions and objectives cause large impact on the performance of the company.

American History Terms :: American History

American History Terms 1. Government role in RR building- Congress was impressed by arguments supporting military and postal needs and began to advance liberal money loans to two favored cross- continent companies in 1862 and added enormous donations of land and tracks. Within the routes the RR’s were allowed to choose alternate mile- square sections in checkerboard fashion 2. Significance of Transcontinental RR- A magnificent engineering feat- most impressive peacetime undertakings. Welded West Coast firmly to the Union. Facilitated flourishing trade with Asia. Stimulated growth with the West. Architectural feat- increased nationalism. Huge fortunes, jobs. 3. Stock watering - favorite device of the moguls of manipulation. Originally meant the practice of making cattle thirsty by feeding them salt and then having them bloat themselves with water before they weighed in for sale. Using a variation of this, RR stock promoters grossly inflated their claims about a given line’s assets and profitability and sold stocks and bonds far in excess of the RR’s actual value. 4. Secret Rebates – kickbacks given to powerful shippers in return for steady and assured traffic- not given to everyone. Often slashed prices on competing lines, but more often mad up the difference on noncompeting ones 5. Wabash Case - 1886 Supreme Court ruled that said individual states had NO power to regulate interstate commerce. This would be done by the federal gov’t 6. Interstate Commerce Act - Prohibited rebates and pools and required the railroads to publish their rates openly. Forbade discrimination against shippers and outlawed charging more for a short haul than for a long one over the same line. Created Interstate Commerce Commission (ICC) to enforce and administer the new legislation. It did not really beat corporate wealth, but it did provide a forum where businesses could resolve their conflicts peaceably. 7. Vertical and Horizontal integration - vertical integration was combining into one organization all phases of manufacturing from obtaining raw materials to marketing. It made supplies more reliable, controlled the quality of product at all states of production, and cut out middlemen’s fees and was perfected by Carnegie. Horizontal integration was consolidating with competitors to monopolize a given market, used a lot by Rockefeller. 8. Trust’s benefits – Gave consumers a superior product at a relatively cheap price. The efficient use of expensive machinery called large-scale production and consolidation proved more profitable than ruinous price wars. 9. Sherman Anti-Trust Act – 1890 – forbade combinations in restraint of trade, without any distinction between â€Å"good† and â€Å"bad† trusts.

Imperfect Punishments Essay

Imagine a place where tyrants stand up to their ears in boiling blood, the gluttonous experience monsoons of human filth, and those who commit sins of the flesh are blown about like pieces of paper in a never-ending wind storm. Welcome to Dante’s Inferno, his perspective on the appropriate punishments for those who are destined to hell for all eternity. Dante attempts to make the punishments fit the crimes, but because it is Dante dealing out the tortures and not God, the punishments will never be perfect because by nature, man is an imperfect creature. Only God is capable of being above reproach and of metering out a just punishment. While Dante’s treatment towards the tyrants is fitting, his views on the inhabitants of the Ante Inferno and Limbo seem to be backwards and these poor people are doomed to suffer misguided punishments. Therefore, despite Dante’s best attempts to justly punish each sinner, he makes a few mistakes because he is not God and Dante is un able to unbiasedly judge each sinner. If you were to attempt a journey through Hell, the first unlucky hellions you would encounter are the inhabitants of the Ante Inferno. The residents of this â€Å"not quite heaven, not quite hell† domain were placed here because while living, they chose to neither side with God nor with the Devil. By choosing neither good nor evil, these people sinned because they never chose to live by a set of Christian ideals. The punishment for these sinners is to constantly chase a white flag. The color of the flag symbolizes the blank and empty life the sinners led because they did not choose to follow God. The sinners are also bitten by wasps because in real life, they were never forced into any type of moral decision, so in the Ante Inferno, the wasps sting them and force them to chase the white flag. While the ordeal these sinners face seems entirely appropriate, their physical location in hell, or lack there of, is what makes their punishment wrong. This becomes very obvious when the punishment for those in Limbo is considered. Limbo is the First Circle of Hell and it is the final resting place for the people who died before the birth of Christianity or who were never baptized. Notable figures like Moses and Noah are former residents of Limbo, until  Christ granted them a pardon. Virgil resides in Limbo and has been given a temporary leave of absence to guide Dante through Hell because Beatrice, Dante’s former love who holds a high place in heaven, is worried that he is headed on the path towards Hell. Dante shows pity for those who are stuck in Limbo because as Virgil describes, â€Å"Some lived before the Christian faith, so that They did not worship God aright – and I Am one of these. Through this, no other fault, We are lost, afflicted only this one way: That having no hope, we live in longing†(Canto IV 28-32). Dante is said to be seized with â€Å"heartfelt grief† (Canto IV 33) after hearing this, but no pity is supposed to be felt towards sinners who are receiving just punishments. But how just is it that people who never knew the word of Christ and had no knowledge of Heaven or Hell are sentenced to Hell? It is not a fair punishment to doom those unlucky enough to be born before Christianity to Hell when they were not given a fair chance to learn how to gain entrance to Heaven, especially when you consider that those living in the Ante Inferno were perfectly aware of God and knew the consequences of not living a Christian life. Knowing about God and simply ignoring him seems to be a worse crime than being born before Christ. Perhaps some of the residents of Limbo may have ended up in Hell had they know about Christianity, but some may not have. The people in Limbo were never given the choice to live a life with God, so their punishment and placement in Hell should be less severe t han the people who ignored their chance to gain entrance to Heaven. If Limbo and the Ante Inferno could geographically switch positions, Dante’s reasonsing and punishments for the two groups would make more sense. The sinners in the Ante Inferno experience what seems to be a greater punishment  than what one would face in Limbo. Being constantly stung by wasps and forced to chase a white flag would be mentally and physically exhausting and seems to be a torture straight out of hell†¦ yet they aren’t even technically in hell. On the other hand, in Limbo one merely walks around and talks to other luckless souls, which does not seem to be a punishment constant with what other sinners face in hell. Dante correctly assigned the right punishments to each group of sinners, but he misplaced both groups. Limbo should be outside of Hell because they did not have the knowledge of either Heaven or Hell. The Ante Inferno should be the first level of Hell, reserved for those who knew about Heaven and Hell, choose neither side, and now must fac e the fact that by their indecision, are bound to suffer in Hell. While Dante may have geographically misplaced these two groups of sinners, he did correctly punish most of the sinners in Hell. For example, â€Å"the river of blood – in which boils everyone / Whose violence hurt others† (Canto XII 41-42) describes the perfect punishment for those who were violent while they were alive. The degree of the violence committed also factors into the punishment. Tyrants who slaughtered many people are completely covered in boiling blood, while those who were violent against only a few suffer with blood up to their torsos. This is the perfect punishment because violence is a crime of passion and causes bloodshed. It is appropriate for these sinners to be in boiling blood, which would have been similar to their blood, simmering with rage and passion, while they committed their sin. Being immersed in this disgusting pool of heated blood would be a terrible punishment and it is just that those who commit the crime of violence and murder should s uffer this endless torment. In order to place the sinners in the appropriate levels of Hell, Dante relies on his personal experiences and opinions about the crimes committed. The little bit that we know about Dante and his life, we learn through the opening scenes of the epic and conversations he has with spirits in Hell. The epic opens with Dante, â€Å"In dark woods, the right road lost† (Canto I 2). This shows the Dante is neither a devout Christian, nor is he a sinner. At his place in his life, being neither good nor bad, Dante would most likely be sentenced to life in the Ante Inferno. Throughout the epic, Dante likens  himself to Virgil, but at the same time appears to know that his work is not quite as good as Virgil’s. Perhaps by placing himself and the Ante Inferno in a level of Hell less severe than Limbo, Dante may still not be as good of a poet, but he is able to represent himself as a better person morally. This may not seem just to me, but to Dante this is a perfectly reasonable pu nishment. Dante feels the need to be superior to Virgil and since he was not able to accomplish this in life, he supercedes Virgil in the afterlife. It is also evident that Dante has a personal bias towards those who commit the sin of violence. While venturing through their circle of Hell, Dante says there â€Å"in that crowd / Were many I recognized† (Canto XII 114-115). He mentions that Alexander resides there and that â€Å"he held Sicily under / For many a sad year† (Canto XII 100-101). Dante may have placed such a harsh, yet still just, punishment on the Violent because he is avenging his country and people for the violent crimes committed against them. Alexander was responsible for an innumerable amount of Italian lives during his occupancy of Sicily and Dante is making sure that he is correctly punished for his sins. In life, Dante was unable to stop Alexander from committing his atrocities, but he is able to condemn him in Hell. Had Dante and his country not experienced the terrors of a tyrant, it is possible that without his need for revenge, Dante may have awarded the Violent a lesser punishment. Our personal experiences and feelings are what make us human, but yet they also lead us to biases, which prevent us from being as fair and just as God. It is obvious that those in Limbo who were never given a chance to have their soul saved by Christ should not be doomed eternally to a lower level of Hell than those in Ante Inferno who ignored the chance to save their soul. Yet Dante misplaces these two domains of Hell to put himself in a level nearer to Heaven than Dante will ever be able to acheive. While Virgil’s literary abilities will always be remembered as better pieces of work, by making Virgil his guide to salvation, Dante will reach Heaven, the ultimate goal of a Christian, while Virgil never will. The punishment of the Violent is a strong statement against those who have brought bloodshed to Italy and reflects Dante’s hope for peace in Italy. Dante shows that while these sinners may have dominated the lives of others on Earth, that in hell  the Violent are completely overwhelmed by the blood that they created. Despite Dante’s good intentions of creating a Hell where the punishment fits the crime, his opinions cloud his judgement. He uses Hell as a way to punish or degrade those whom he had some sort of a conflict with while alive. It is obvious that I do not agree with all of his ideas about Hell, but then again I am also not a fourteenth century Italian male. A just hell is different for everyone, depending on your own beliefs or lack of beliefs. The only universally just Hell that can be experienced is a Hell of God’s making and hopefully I will never know how his punishments compare to Dante’s.

Old town white coffee research Essay

This is where Nanxiang Cafà ©, the previous name of Old Town White Coffee, started its business. Mr. Ng, who found the cafà © in 1948. Old town White Coffee 3in1 classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry. The company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning into a mobile commodity a fast moving consumer good (FMCG), capturing the South East Asia market. Old Town White Coffee (OTWC) company was began in 1999, started as a classic coffee shop of White Cafà © in Ipoh, Malaysia. With the inspiration of vision and passion to make and serve fine coffee to Malaysian household and food service industry, the founder and executive director, Mr. Goh Ching Mun and Mr. Tan Say Yup created a secret of Old Town 3-in-1 instant white coffee. After launching OLD TOWN Brand, the company strives to be Malaysia Leading White Coffee producer with profitable growth through a combination of organic growth coupled and strong aftermarket business. HISTORY In year 1999 old town successful commercialized 3 in 1 coffee mix under the ‘OLDTOWN’ brand name for the retail sector . In year 2000 old town commenced 1st export of the old town brand 3 in 1 instant coffee mix to Singapore. In year 2001 old town expanded instant coffee mix’s product line to include different variation expanded their export market to H.K In year 2002 old town expanded their nationwide retail distribution to cover east and west Malaysia via hypermarkets and supermarkets. In year 2003 OLDTOWN commercialized their own formulated blend of 3 in 1 instant milk tea In year 2004 OLDTOWN successfully manufactured roasted coffee powder for the food services sector and marketed to the retail sector under ‘NAN YANG’ brand penetrated the exort markets for our instant coffee mix to cover the United State and U.K. In year 2005 OLDTOWN started exporting instant coffee mix to Taiwan and Indonesia expanded vertically into the foodservices sector by opening a chain of cafà © outlets based on the traditional Ipoh coffee shop setting and ambience under the ‘OLDTOWN WHITE COFEE’ brand name. In year 2006 OLDTOWN expanded their export market for their instant coffee mix to include Canada and china. In year 2007 OLDTOWN started exporting instant coffee mix to Thailand and Philippines . In year 2008 OLDTOWN launch their 1st partially owned ‘OLDTOWN WHITE COFFEE’ cafà © outlet in Singapore In year 2009 OLDTOWN expanded into the ready to drink RTD market segment under the ‘OLDTOWN’ brand name. In year 2010 OLDTOWN commenced operation of fully owned cafà © outlets in Singapore started exporting instant coffee mix to Australia. In year 2011 they commenced cafà © operations under PT OLDTOWN Indonesia opened the first cafà © outlet in China. CEO OF OLD TOWN WHITE COFFEE Lee Siew Heng, a Malaysian, aged 46, is the Group Managing Director of Oldtown Berhad and also one (1) of the two (2) first Directors of Oldtown Berhad, since its incorporation on 30 November 2007. He is also a member of the Remuneration Committee. He brings with him invaluable industry experience, having accumulated more than 20 years of experience in the manufacturing and retailing industries, of which more than 10 years is in the coffee beverage industry. He has been instrumental in the growth and development of the Oldtown Group of companies and has been a key driving force in the expansion of the Group’s beverage manufacturing and cafà © chain operation businesses. As the Group Managing Director, he is currently responsible for the overall strategic direction and overall management of the Oldtown Group of companies. Upon completion of his secondary education in 1986, he started his career as Production Manager of Chong Ngai Knitting Factory Sdn Bhd, a company involved in the manufacturing of garments. In 1991, as General Manager, he was responsible for the overall operations of the said company. He left the company in 1997 to join CN Supplies Sdn Bhd, a company which was then involved in the trading of hotel supplies, where he was appointed as a Director, a position which he still holds todate.